Dec 21, 2018
When it comes to people’s businesses, one of the BIGGEST challenges that we see most often is the 20% of their client base is causing 80% of their problems.
So how do you CUT THE BOTTOM 20%?
It’s not a matter of saying “You don’t serve our vision, get out,” instead, you need to have THEM make the decision whether to stay or leave.
Here’s 3 STEPS to cut the bottom 20%
#1 – Have a clear vision of what your business looks like and set the expectations on the front-end so that there’s no surprises for the client.
#2 – Create a clear picture of what your ideal client looks like.
• What age?
• What sex?
• What occupation?
• What do they drive?
• Where do they recreate?
• Where do they live?
• How many kids do they have?
Get as detailed as possible!
#3 – Communicate your vision openly, honestly, and consistently with your clients!
Do these 3 STEPS and you’ll have:
• HAPPIER CLIENTS
• BETTER RESULTS
• MAKE MORE MONEY
• AND ENJOY THE RIDE!