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No matter what business you're in, the challenge of running a business is daunting. You need to be more than just great at what you do -- you need to have a masters in business to make your hard work worthwhile. In this podcast, we will provide the tips and tools you need to run an efficient business, make more money and maximize your enjoyment running your practice.

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  2. Stop Selling Dentistry, Start Selling Value! - Dental Profits #17

Stop Selling Dentistry, Start Selling Value! - Dental Profits #17

Jan 17, 2018

It's all about value. Is there anything you have ever really bought strictly on price? Are patients really going to tell you why they aren't buying?

1-Redefine what a FULL examination is!

2- Find out before the exam what is most important to the patient about their teeth.

3-Base the diagnosis on what is most important to the patient as well as what is going on clinically and communicate that to the patient!