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No matter what business you're in, the challenge of running a business is daunting. You need to be more than just great at what you do -- you need to have a masters in business to make your hard work worthwhile. In this podcast, we will provide the tips and tools you need to run an efficient business, make more money and maximize your enjoyment running your practice.

Feb 9, 2018

The #1 overlooked biggest money maker is engaging your patients. If you have a huge patient base, but you're only seeing a fraction of those patients, you need to engage your patients! In this episode we talk about three steps to engaging your patients and milking you own cows!

 

  1. Determine Your Goal

Determining your goal gives you a place to start. In order to determine your goal you need to figure out your active patient base. To find your active patient base you see how many patients you have in your database, then figure our how many you've actually seen.

 

  1. Engage the Patient

The real reason the patient doesn't come in is because they don't see value, not because they can't afford it. Create a systematic approach to engage the patient and create relationships. When you call the patient you want to ask open ended questions and engage the patient.

 

  1. Track It

After making a systematic approach, you want to track it to see what is working and what isn't working. There's three reasons why it wouldn't be working:

     - You didn't call enough people

     - You called at the wrong time

     - You didn't engage the patient

If you don't track it you won't know why it isn't working, and you won't know how to improve it.