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No matter what business you're in, the challenge of running a business is daunting. You need to be more than just great at what you do -- you need to have a masters in business to make your hard work worthwhile. In this podcast, we will provide the tips and tools you need to run an efficient business, make more money and maximize your enjoyment running your practice.

Dec 21, 2018

When it comes to people’s businesses, one of the BIGGEST challenges that we see most often is the 20% of their client base is causing 80% of their problems.

So how do you CUT THE BOTTOM 20%?

It’s not a matter of saying “You don’t serve our vision, get out,” instead, you need to have THEM make the decision whether to stay or leave.

Here’s 3 STEPS to cut the bottom 20%

#1 – Have a clear vision of what your business looks like and set the expectations on the front-end so that there’s no surprises for the client.

#2 – Create a clear picture of what your ideal client looks like.

• What age?
• What sex?
• What occupation?
• What do they drive?
• Where do they recreate?
• Where do they live?
• How many kids do they have?
• Etc

Get as detailed as possible!

#3 – Communicate your vision openly, honestly, and consistently with your clients!

Do these 3 STEPS and you’ll have:

• HAPPIER CLIENTS
• BETTER RESULTS
• MAKE MORE MONEY
• AND ENJOY THE RIDE!